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Lesser-Spotted Shopify Migration and Redesign by Alfalaunch

LLesser-Spotted, founded by Art Consultant Victoria Edwards, is a distinctive, carefully curated collection of furniture, accessories, and objet d’art sourced globally. Victoria’s passion for bespoke craftsmanship and interior design is reflected in her modern-day Cabinet of Curiosities. The brand brings together luxury lifestyle, interiors, and fashion, supported by a team of creatives and specialists. Alfalaunch was entrusted with migrating the store from Magento to Shopify, creating a modern logo, and designing a new store layout following the brand’s guidelines.

The Challenge

Lesser-Spotted required:
  • Migration from Magento to Shopify without any data loss.
  • A fresh, sophisticated logo design that captures the essence of the brand's artisanal approach.
  • A new Figma design that aligns with the brand’s luxury aesthetic.
  • Following the established brand guidelines to maintain consistency across the new Shopify store.
Category
Home Decor
Techonolgy
Liquid Templating
Platform
Shopify
Website
lesser-spotted.co.uk

Our Action Plan

Alfalaunch worked closely with Victoria Edwards and her team to understand the brand’s unique personality and delivered a complete Shopify migration and redesign that stayed true to the luxury ethos of Lesser-Spotted.

1. Magento to Shopify Migration

Our primary goal was to ensure a seamless migration from Magento to Shopify, which involved:
  • Data migration of all product information, customer details, and orders.
  • Ensuring no downtime during the migration process.
  • Verifying that the Shopify store functioned smoothly post-migration with no errors or data discrepancies.

2. New Logo Design

We designed a modern logo that represents the exclusivity and meticulous curation Lesser-Spotted is known for. The logo reflects the brand’s deep connection to bespoke craftsmanship and high-end luxury, using clean lines and elegant typography.

3. Figma Store Design

Working closely with Victoria, we created a custom Figma design that guided the layout of the new Shopify store. The design focused on:
  • Minimalistic luxury, ensuring that the furniture, accessories, and art pieces stood out prominently.
  • A refined color palette that complemented the visual identity of Lesser-Spotted and emphasized its high-end status.
  • Smooth navigation, making it easy for customers to explore the collection and discover new pieces.

4. Brand Guidelines

We adhered strictly to Lesser-Spotted’s brand guidelines to maintain consistency across the site. This included:
  • Using the correct typography, colors, and visual style to match the established brand.
  • Ensuring all design elements aligned with the brand’s luxury aesthetic, from product pages to the checkout process.

Strategy

  • Magento to Shopify Migration
  • Custom Logo Design
  • Figma Store Design
  • Brand Guidelines Adherence

The Results

01

X4 Increase in Sales

02

X3 Increase in Email Sign-ups

03

40% Increase in Traffic

04

Enhanced Brand Recognition

Home Page

Product Page

Brand Story

Client Feedback
"Alfalaunch understood our vision from the start. They helped us seamlessly migrate to Shopify and designed a stunning store that truly represents the uniqueness of Lesser-Spotted. The logo and layout perfectly capture our identity, and we couldn’t be happier!"
— Victoria Edwards, Founder of Lesser-SpottedEV Lifestyles Team
lesser-spotted.co.uk

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