Where Ideas Take Flight

How Alfalaunch Helped Blue Goose Farm

B Blue Goose Farm specializes in growing unique, heirloom produce for restaurants using sustainable, no-till farming methods. As chefs and first-generation farmers, the founders prioritize flavor, diversity, and soil health. Despite their success in cultivating high-quality produce, their previous website did not effectively showcase their brand values or mission. They approached Alfalaunch to create a professional, visually engaging website that better communicated their story and connected with their audience.

The Challenge

Although Blue Goose Farm’s produce is exceptional, their initial website was failing to reflect their farm’s commitment to sustainable agriculture, and it lacked the visual appeal necessary to captivate customers. Sandriness needed a website that would:
  • Highlight their passion for unique heirloom produce.
  • Communicate their sustainable, hands-on approach to farming.
  • Engage visitors and create a stronger connection between the farm and their customers.
Category
Farming
Client Name
Sandriness
Platform
Shopify
Website

Our Action Plan

At Alfalaunch, we worked closely with Sandriness to build a website that reflected Blue Goose Farm’s values, from the initial design to the final Shopify setup.

1. Figma Store Design

Our design process started with creating a comprehensive Figma design that mapped out:
  • Brand Identity: We developed a cohesive visual identity that reflects the farm’s commitment to sustainability and quality.
  • Color Palette: Earthy, natural tones to represent the farm’s connection to the land.
  • Typography: Clean, readable fonts that complemented the farm’s community-focused approach.

2. Shopify Store Development

After the design was finalized, we moved on to developing the store in Shopify, using the Palo Alto Premium Theme. Key actions included:
  • Professional Logo Design: We crafted a logo that visually represents Blue Goose Farm’s dedication to heirloom produce and sustainable practices.
  • Responsive Design: Ensured that the store looked great across all devices, from desktops to smartphones.
  • Storytelling and User Experience (UX): Integrated Blue Goose Farm’s story into the site, creating a narrative flow that highlights their mission and values.
  • Enhanced Navigation: Simplified site navigation, making it easier for customers to find information and products.

Strategy

  • Figma Store Design
  • Professional Logo Design
  • Brand Look & Feel
  • Brand Style Guide
  • Brand Elements
  • Shopify Store Design

The Results

01

X5 Increase in Sales

02

X3 Increase in Email Sign-ups

03

30% Increase in Traffic

04

Enhanced Customer Engagement

Home

The Farm

Markets

Client Feedback
"Our new website, designed and developed by Alfalaunch, beautifully represents everything we stand for at Blue Goose Farm—sustainability, flavor, and community. The professional design and ease of navigation have not only enhanced our online presence but also deepened our connection with our customers. We've received numerous compliments on the new look, and it’s been instrumental in helping us grow our business."
— Sandriness