Lesser-Spotted

(Description)

Client: Victoria Edwards 
Store Name:Lesser-Spotted

Website:lesser-spotted.co.uk
Platform: Shopify
Theme:  Shopify Premium Theme

Challenges & Objectives

/ Project Overview

Lesser-Spotted, founded by Art Consultant Victoria Edwards, is a distinctive, carefully curated collection of furniture, accessories, and objet d’art sourced globally. Victoria’s passion for bespoke craftsmanship and interior design is reflected in her modern-day Cabinet of Curiosities. The brand brings together luxury lifestyle, interiors, and fashion, supported by a team of creatives and specialists. Alfalaunch was entrusted with migrating the store from Magento to Shopify, creating a modern logo, and designing a new store layout following the brand’s guidelines.

/ Challenges

Lesser-Spotted required:

  • Migration from Magento to Shopify without any data loss.
  • A fresh, sophisticated logo design that captures the essence of the brand’s artisanal approach.
  • A new Figma design that aligns with the brand’s luxury aesthetic.
  • Following the established brand guidelines to maintain consistency across the new Shopify store.

/ Our Action Plan

Alfalaunch worked closely with Victoria Edwards and her team to understand the brand’s unique personality and delivered a complete Shopify migration and redesign that stayed true to the luxury ethos of Lesser-Spotted.

  1. Magento to Shopify Migration
    Our primary goal was to ensure a seamless migration from Magento to Shopify, which involved:
  • Data migration of all product information, customer details, and orders.
  • Ensuring no downtime during the migration process.
  • Verifying that the Shopify store functioned smoothly post-migration with no errors or data discrepancies.
  1. New Logo Design
    We designed a modern logo that represents the exclusivity and meticulous curation Lesser-Spotted is known for. The logo reflects the brand’s deep connection to bespoke craftsmanship and high-end luxury, using clean lines and elegant typography.
  2. Figma Store Design
    Working closely with Victoria, we created a custom Figma design that guided the layout of the new Shopify store. The design focused on:
  • Minimalistic luxury, ensuring that the furniture, accessories, and art pieces stood out prominently.
  • A refined color palette that complemented the visual identity of Lesser-Spotted and emphasized its high-end status.
  • Smooth navigation, making it easy for customers to explore the collection and discover new pieces.
  1. Brand Guidelines
    We adhered strictly to Lesser-Spotted’s brand guidelines to maintain consistency across the site. This included:
  • Using the correct typography, colors, and visual style to match the established brand.
  • Ensuring all design elements aligned with the brand’s luxury aesthetic, from product pages to the checkout process.

 

/ The Results

  • Seamless Migration: All data from Magento was successfully transferred to Shopify, ensuring a smooth transition with no loss of customer or product information.
  • Striking New Logo: The new logo enhanced the brand’s visual identity, giving it a modern yet timeless appeal.
  • Refined Store Design: The Figma design translated beautifully into a fully-functional Shopify store, with every page exuding luxury and sophistication.
  • Consistent Brand Identity: By strictly following the brand guidelines, we ensured that Lesser-Spotted’s unique ethos was present in every corner of the store.

/ Client Feedback

“Alfalaunch understood our vision from the start. They helped us seamlessly migrate to Shopify and designed a stunning store that truly represents the uniqueness of Lesser-Spotted. The logo and layout perfectly capture our identity, and we couldn’t be happier!”
— Victoria Edwards, Founder of Lesser-Spotted

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