Holistic Life

(Description)

Client: Bryan
Store Name: Holistic Life
Website:affe8f-41.myshopify.com
Platform: Shopify
Theme:Minimog Premium

Challenges & Objectives

/ Project Overview

Holistic Life, founded by Chantal and Bryan, is a webshop focused on delivering sustainable, nature-inspired products that promote balance and well-being. From Himalayan salt lamps to Bonsai trees, the brand offers a range of thoughtfully curated items designed to bring beauty, harmony, and eco-consciousness into daily life. Bryan sought Alfalaunch’s expertise to migrate their WordPress site to Shopify and redesign the store to reflect the brand’s holistic ethos.

/ Challenges

Holistic Life needed a complete overhaul of its e-commerce platform, transitioning from WordPress to Shopify while enhancing the user experience. The main goals included:

  • Designing a visually appealing and functional store that aligns with their eco-friendly values.
  • Implementing a seamless subscription model to offer recurring products like wax and toilet cleaner strips.
  • Creating a bundled-buy feature to encourage customers to purchase multiple products in a single transaction.

/ Our Action Plan

Alfalaunch focused on creating a design and development strategy that maintained the natural and sustainable essence of Holistic Life while improving functionality and user experience.

  1. WordPress Site to Shopify Redesign
    We migrated Holistic Life’s existing WordPress store to Shopify, ensuring a smooth transition while preserving all product data and essential features. Shopify was selected for its scalability and the Minimog Premium theme for its versatility in customizations.
  2. Figma Design for Product Pages and Homepage
    Our design team created a new Figma layout focused on reflecting the natural essence of Holistic Life:
  • Homepage: Designed with earthy tones and calming visuals, the homepage conveys a serene, eco-conscious lifestyle.
  • Product Pages: Clean and easy-to-navigate product pages were designed to highlight the benefits of each product, with a focus on sustainability and environmental impact.
  1. Brand Guideline
    We followed Holistic Life’s brand guidelines closely, ensuring that the overall look and feel of the store remained consistent with their values. The design incorporated natural textures and organic color schemes, creating an immersive shopping experience that resonates with customers seeking eco-friendly products.
  2. Subscription Feature Added
    A subscription model was implemented to allow customers to easily subscribe to consumable products like wax strips and toilet cleaner strips, offering convenience for repeat buyers. This feature helps drive customer retention and makes recurring purchases easier for users.
  3. Bundles Buy
    We added a bundle-buy feature, allowing customers to combine multiple products, such as salt lamps and safety razors, into one purchase at a discounted rate. This not only boosts average order value but also encourages customers to explore more of the product range.

/ The Results

  • Seamless Transition to Shopify: The migration from WordPress to Shopify was executed smoothly, resulting in a more efficient platform for managing orders, customers, and inventory.
  • Enhanced User Experience: The new design reflects Holistic Life’s commitment to nature and sustainability, creating an inviting shopping experience for eco-conscious customers.
  • Improved Customer Retention: With the introduction of subscription services and bundled-buy options, Holistic Life has seen increased customer loyalty and higher average order values.
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/ Client Feedback

“Alfalaunch perfectly captured the essence of our brand in the new Shopify store. The subscription and bundle features have been a game changer for our business, and the store’s natural design aligns with our values beautifully.”
— Bryan, Co-founder of Holistic Life

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