Blue Goose Farm

(Description)

Client: Sandriness
Store Name: Blue Goose Farm
Website: thebluegoosefarm.com
Platform: Shopify
Theme: Palo Alto, Shopify Premium Theme

Challenges & Objectives

/ Project Overview

Blue Goose Farm specializes in growing unique, heirloom produce for restaurants using sustainable, no-till farming methods. As chefs and first-generation farmers, the founders prioritize flavor, diversity, and soil health. Despite their success in cultivating high-quality produce, their previous website did not effectively showcase their brand values or mission. They approached Alfalaunch to create a professional, visually engaging website that better communicated their story and connected with their audience.

/ Challenges

Creating a brand identity that appeals to both young and mature audiences.

Ensuring the website performs well across all devices.

/ Our Action Plan

At Alfalaunch, we worked closely with Sandriness to build a website that reflected Blue Goose Farm’s values, from the initial design to the final Shopify setup.

 

  1. Figma Store Design
    Our design process started with creating a comprehensive Figma design that mapped out:
  • Brand Identity: We developed a cohesive visual identity that reflects the farm’s commitment to sustainability and quality.
  • Color Palette: Earthy, natural tones to represent the farm’s connection to the land.
  • Typography: Clean, readable fonts that complemented the farm’s community-focused approach.
  1. Shopify Store Development
    After the design was finalized, we moved on to developing the store in Shopify, using the Palo Alto Premium Theme. Key actions included:
  • Professional Logo Design: We crafted a logo that visually represents Blue Goose Farm’s dedication to heirloom produce and sustainable practices.
  • Responsive Design: Ensured that the store looked great across all devices, from desktops to smartphones.
  • Storytelling and User Experience (UX): Integrated Blue Goose Farm’s story into the site, creating a narrative flow that highlights their mission and values.
  • Enhanced Navigation: Simplified site navigation, making it easier for customers to find information and products.

/ The Results

  • X5 Increase in Sales
  • X2 Increase in Email Sign-ups
  • 30% Increase in Traffic

/ Client Feedback

The final product was a visually captivating and functionally efficient design that not only met but exceeded client expectations. The revamped brand identity received positive feedback from users and increased engagement rates by 67%.

Previous
Next