Arandi

(Description)

Store Name: Arandi
Website:shoparandi.com
Platform: Shopify
Theme: Minimog Premium

Challenges & Objectives

/ Project Overview

Arandi specializes in premium, handmade castor oil packs and USDA organic cold-pressed castor oil. Their range of products is deeply rooted in natural wellness, offering solutions for inflammation, digestive health, fertility, and postpartum care. As Arandi sought to grow its e-commerce presence, they turned to Alfalaunch for a Shopify redesign that would reflect the brand’s premium, wellness-driven identity while increasing conversions and boosting overall sales.

/ Challenges

Arandi needed a full Shopify store redesign to:

Enhance the user experience and align with their brand vision of premium wellness.
Introduce features like upsells, volume discounts, and product reviews to encourage conversions.
Optimize site speed for a smoother shopping experience.
Design a professional logo that embodies the natural and nurturing essence of the brand.

/ Our Action Plan

Alfalaunch crafted a strategy focused on balancing aesthetics and functionality, ensuring Arandi’s new Shopify store would not only look beautiful but also perform exceptionally well.

Shopify Store Redesign on Minimog Premium Theme
We selected the Minimog Premium theme for its versatility and ability to support an elegant, wellness-centered design. Key features of the redesign included:

Clean and soothing visuals to align with Arandi’s natural product offerings.
User-friendly navigation to make browsing easier for customers interested in wellness products.
Detailed product pages showcasing Arandi’s unique castor oil packs and cold-pressed oils.

Logo Design
Our design team created a professional logo that reflects Arandi’s focus on natural health, using soft tones and an organic aesthetic that speaks to the nurturing essence of the brand. This logo became the cornerstone of Arandi’s visual identity.
Upsell and Volume Discount Features
To boost sales, we integrated features that promote upselling and volume discounts:

Upsell prompts encourage customers to add more items like the Sacred Womb Wrap or My Lulus Breast Pads to their cart.
A Volume Discount app allows customers to save when purchasing multiple products, fostering loyalty and increasing the average order value.

Reviews Addition
We added a reviews section to each product page to build trust and provide social proof. This feature highlights real customer experiences with Arandi’s castor oil packs and oils, which are key decision-making factors for new customers.
Speed Optimization
We optimized the store’s loading time to ensure a seamless user experience, especially for mobile users. This improved speed led to a higher retention rate and reduced bounce rates.
Brand Fit for Customer Needs
To align the design and functionality with Arandi’s mission, we ensured that the overall user experience resonated with customers who value natural, wellness-focused products. Every touchpoint, from the visuals to the content, was designed to inspire trust and reflect the brand’s dedication to quality and authenticity.

/ The Results

Increased Sales: With upsell features, volume discounts, and optimized product pages, Arandi saw a significant increase in overall sales and average order value.
Enhanced User Experience: The streamlined navigation and fast loading times created a more enjoyable shopping experience, resulting in higher engagement and retention.
Professional Brand Identity: The new logo and brand elements strengthened Arandi’s identity in the wellness market, helping them stand out from competitors.
Improved Customer Trust: The addition of customer reviews and detailed product descriptions fostered trust, leading to increased customer confidence in purchasing Arandi products.

/ Client Feedback

“The Alfalaunch team truly understood our vision for Arandi. The new design has elevated our brand, and the features they added have already started increasing our sales. We’re excited to continue growing with their help.”
— Arandi Team